Key Principles

Complementarity

EBTC is not duplicating existing efforts. Various international programmes, EU-programmes and other initiatives have set the course and paved the way for EBTC. Not to forget the large number of existing service providers, be it trade promotion agencies or bilateral chambers of commerce, which are already present in India and have developed excellent expertise over the years. EBTC  is tapping into that resource, identify synergies and create added value by making "complemenarity" the guiding principle for all our actions.

Policy Link

The activities developed by EBTC are closely linked to the various EU-India policy dialogues. In that context, EBTC is adding an "operational element" and a “tangible angle” to the ongoing dialogues at policy level. By doing so, EBTC is contributing to intensify EU-India trade relations.

EU - Demand Driven

EBTC is an entirely demand driven organization. Therefore, EBTC is listening carefully to its clients, the European Business and Research Community, identifies their specific demands and responds accordingly with targeted activities.